From tradition to trend – redefining saree couture
About the Brand
Pooja Sarees Couture is a premium fashion boutique based in Banjara Hills, Hyderabad, specializing in timeless sarees and couture collections. With a clientele that values elegance, exclusivity, and heritage craftsmanship, the brand needed a modern identity and digital presence to match its in-store luxury experience.
Our Work
BluAd Studio became the in-house creative and branding team for Pooja Sarees Couture, covering every aspect of their marketing and content creation.
- In-Store Content Creation – Produced high-quality reels, product showcase videos, and customer stories right inside the boutique, ensuring authenticity and immediacy.
- Branding & Identity – Designed a consistent brand language across digital and print to position the boutique as a premium couture destination.
- Website Design & Development – Built a sleek WordPress-based website to reflect the boutique’s elegance and help clients explore collections online.
- Social Media Management – Curated engaging content calendars, handled posting, and grew visibility through reels, carousels, and stories.
- Event Coverage – Captured special launches and in-store events to strengthen the boutique’s storytelling and reach.
- Global Client Reach – Assisted in showcasing sarees to international clients via online product presentations and live consultations.
Impact
Our work gave Pooja Sarees Couture a powerful digital voice and a seamless bridge between their boutique and clients around the world. The mix of in-store video content, professional branding, and a strong online presence positioned them as a leading couture house in Hyderabad’s luxury fashion market.